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Three Reasons You Need a Personal Brand

You may not be aware, but you are a brand in your own self. Personal branding exists for everyone, whether they realise it or not. Whether you are a business owner, a community manager, social media...

Is your brand really just a logo?

Often we see organisations rebranding themselves as a part of their corporate strategy. I have been involvedin some of these campaigns and every single time, I have realized something. They always...

Is mobile the new billboard

So you are driving down the freeway at 50 miles per hour. You see a billboard – but do you read it? Do youeven notice it? Or do you pass it by without knowing it’s there?

Back in the day, when...