Bright Insights

If you've chanced upon us on socials, you’ve probably heard us talk about Growth Driven Design or GDD. It’s a promising approach to building and nurturing websites that we’ve been incorporating into...

Brand Consistency is the way that a brand delivers its message, values, identity, and brand promise. It makes sure that you’re easily recognisable across different platforms as your forms of...

Have you ever stepped back and taken a longer look at your logo? Ever felt like something’s missing? If the answer is yes and you feel that your logo isn’t doing its work in getting your brand...

Launching your brand is such an essential phase in your business. You’ve spent a considerably long time developing everything – from ideation, the business plan and structure, down to the...

You may not be aware, but you are a brand in your own self. Personal branding exists for everyone, whether they realise it or not. Whether you are a business owner, a community manager, social media...

Often we see organisations rebranding themselves as a part of their corporate strategy. I have been involvedin some of these campaigns and every single time, I have realized something. They always...

If an organisation really wants to get a message out there – they should know what their organisation is allabout. In simple words, every individual working in the organisation, whether it’s top...

So you are driving down the freeway at 50 miles per hour. You see a billboard – but do you read it? Do youeven notice it? Or do you pass it by without knowing it’s there?

Back in the day, when...