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“Are You Ready” Campaign

Client: Monash University

A master course on sustainable manufacturing engineering that you can access anytime, anywhere.

As the world of manufacturing evolves with renewable resources being at the forefront of the industry, Monash University and BioPRIA saw an opportunity to develop "Bio-Product Manufacturing Engineering".

The "Bio-Product Manufacturing Engineering" master course is designed for individuals - whether you are a student, a professional or an entrepreneur looking into learning more about manufacturing practices that are best for sustaining our planet. The master course was their answer to lead Australians and people from across the globe to a more sustainable future in the manufacturing sector.

Challenge

We were given the challenge of creating a campaign to build awareness and a platform to encourage engagement.

Solution

We wrote, art directed, sourced voice-over artists and partnered with Dreamcube Productions to create an advertising campaign that not only communicated the worldwide need for a sustainable change, but acted as a call to arms for the cause on a global scale.

As Monash's first online engineering course, it was important to build trust and credibility for the campaign to be successful. We developed a second video that featured a more student-centric angle, featuring students at Monash University and individuals taking the course remotely.

Finally, we developed an online platform for people to find out more information and enrol for the course. A landing page on BioPRIA's website was created to feature the benefits and opportunities of the online course and provide a pathway of contact to engage with BioPria/Monash University.

Deliverables

  • Hero Video Campaign
  • Supporting Video Campaign
  • Marketing Landing Page

Client: Monash University

A master course on sustainable manufacturing engineering that you can access anytime, anywhere.

As the world of manufacturing evolves with renewable resources being at the forefront of the industry, Monash University and BioPRIA saw an opportunity to develop "Bio-Product Manufacturing Engineering".

The "Bio-Product Manufacturing Engineering" master course is designed for individuals - whether you are a student, a professional or an entrepreneur looking into learning more about manufacturing practices that are best for sustaining our planet. The master course was their answer to lead Australians and people from across the globe to a more sustainable future in the manufacturing sector.

Challenge

We were given the challenge of creating a campaign to build awareness and a platform to encourage engagement.

Solution

We wrote, art directed, sourced voice-over artists and partnered with Dreamcube Productions to create an advertising campaign that not only communicated the worldwide need for a sustainable change, but acted as a call to arms for the cause on a global scale.

As Monash's first online engineering course, it was important to build trust and credibility for the campaign to be successful. We developed a second video that featured a more student-centric angle, featuring students at Monash University and individuals taking the course remotely.

Finally, we developed an online platform for people to find out more information and enrol for the course. A landing page on BioPRIA's website was created to feature the benefits and opportunities of the online course and provide a pathway of contact to engage with BioPria/Monash University.

Deliverables

  • Hero Video Campaign
  • Supporting Video Campaign
  • Marketing Landing Page