Client: Brolly Introduction Situated in Melbourne's leafy east, Brolly has grown to be a favourite among locals. Not only is it known for its unique and well curated selection of gifts and homewares, but also for the warm and personal touch its owner, Sue Tregenza, passionately pours into every purchase made. Once you walk into Brolly, you will be immediately welcomed and assisted with recommendations, whether you are treating yourself, or buying someone special a gift. Ask anyone who comes in, and they will surely tell you that they leave not only with a purchase, but also with that warm feeling that you get after being looked after. And because of this, Brolly has gained a strong following despite having only opened a few years ago.
Brolly had very little online presence which was limiting their exposure and capacity to grow. They needed an on-brand solution that would provide them with the platform to service a large market.
As Brolly grew, they felt that they needed to bring their presence online to reach more people. We happily worked with them on their plans to expand, so we developed brollyonline.com.au. It's Brolly's e-commerce website aimed to gain a bigger customer base and increase the awareness of their brand. Not only did we building their website, but we also developed strategies for Brolly's digital campaigns. This consisted of social media re-marketing, geographical targeting, interests targeting, product testing, marketing analytics and review, direct marketing, email marketing (newsletters), website optimisation, and payment portal management. Campaigns to drive traffic in-store were also in place, which resulted in an increase in foot traffic and in-store purchases. As we created the Brolly brand, we also kept in mind the development of brand collateral in the form of gift cards, note cards and business cards.
Client: Brolly Introduction Situated in Melbourne's leafy east, Brolly has grown to be a favourite among locals. Not only is it known for its unique and well curated selection of gifts and homewares, but also for the warm and personal touch its owner, Sue Tregenza, passionately pours into every purchase made. Once you walk into Brolly, you will be immediately welcomed and assisted with recommendations, whether you are treating yourself, or buying someone special a gift. Ask anyone who comes in, and they will surely tell you that they leave not only with a purchase, but also with that warm feeling that you get after being looked after. And because of this, Brolly has gained a strong following despite having only opened a few years ago.
Brolly had very little online presence which was limiting their exposure and capacity to grow. They needed an on-brand solution that would provide them with the platform to service a large market.
As Brolly grew, they felt that they needed to bring their presence online to reach more people. We happily worked with them on their plans to expand, so we developed brollyonline.com.au. It's Brolly's e-commerce website aimed to gain a bigger customer base and increase the awareness of their brand. Not only did we building their website, but we also developed strategies for Brolly's digital campaigns. This consisted of social media re-marketing, geographical targeting, interests targeting, product testing, marketing analytics and review, direct marketing, email marketing (newsletters), website optimisation, and payment portal management. Campaigns to drive traffic in-store were also in place, which resulted in an increase in foot traffic and in-store purchases. As we created the Brolly brand, we also kept in mind the development of brand collateral in the form of gift cards, note cards and business cards.
