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PSM-Q Product Launch

Client: Aurelia Group Introduction Aurelia Group develops new to world technology for the pulp and paper manufacturing industries. As a leader in measurement technology, Aurelia Group had developed new and advanced development to its flagship product, the PSM-Q. They needed to communicate the release of the latest version in a professional, informative and educational way. Campaign Impact 3700% increase in web traffic 43 qualified, high value leads to event $5M+ of potential customer value in sales Linkedin Campaign Stats $1.83 Cost-Per-Click (Linkedin Average is $5.10 for this market) $5.34 Cost per 1000 Impressions (Linkedin Average is $6.60 for this market) 

Challenge

To create a marketing campaign to soft launch the new PSM-Q - ultimately resulting in new markets, leads and engagement.

Solution

We designed a targeted marketing campaign and sales funnel using Linkedin Advertising, Email Marketing, Landing pages and Zoom. The first objective was to bolster the brand. We did this by creating a “blue sky” video that we distributed across social media.

Next we needed to fill a webinar with as many senior managers and decision makers as we could. We created landing pages, automated email sequences (confirmations and reminders), designed the presentation deck and the post event follow ups and calls to action. The Webinar was a huge success with over 40 senior attendees from the world’s leading manufacturers (within their industry) including individuals from 3 of the world’s top 10. 

Deliverables

  • Email Campaign
  • Linkedin Paid Advertising
  • Intro brand Video
  • Brand Strategy
  • Positioning
  • Marketing Campaign
  • Landing Pages
  • Presentation Deck
  • Event Management
  • Brand Avatar (Aurion the Aurelia Bot)
  • 3D renders of the PSM-Q machine

Client: Aurelia Group Introduction Aurelia Group develops new to world technology for the pulp and paper manufacturing industries. As a leader in measurement technology, Aurelia Group had developed new and advanced development to its flagship product, the PSM-Q. They needed to communicate the release of the latest version in a professional, informative and educational way. Campaign Impact 3700% increase in web traffic 43 qualified, high value leads to event $5M+ of potential customer value in sales Linkedin Campaign Stats $1.83 Cost-Per-Click (Linkedin Average is $5.10 for this market) $5.34 Cost per 1000 Impressions (Linkedin Average is $6.60 for this market) 

Challenge

To create a marketing campaign to soft launch the new PSM-Q - ultimately resulting in new markets, leads and engagement.

Solution

We designed a targeted marketing campaign and sales funnel using Linkedin Advertising, Email Marketing, Landing pages and Zoom. The first objective was to bolster the brand. We did this by creating a “blue sky” video that we distributed across social media.

Next we needed to fill a webinar with as many senior managers and decision makers as we could. We created landing pages, automated email sequences (confirmations and reminders), designed the presentation deck and the post event follow ups and calls to action. The Webinar was a huge success with over 40 senior attendees from the world’s leading manufacturers (within their industry) including individuals from 3 of the world’s top 10. 

Deliverables

  • Email Campaign
  • Linkedin Paid Advertising
  • Intro brand Video
  • Brand Strategy
  • Positioning
  • Marketing Campaign
  • Landing Pages
  • Presentation Deck
  • Event Management
  • Brand Avatar (Aurion the Aurelia Bot)
  • 3D renders of the PSM-Q machine