Client: Aurelia Group Introduction Aurelia Group develops new to world technology for the pulp and paper manufacturing industries. As a leader in measurement technology, Aurelia Group had developed new and advanced development to its flagship product, the PSM-Q. They needed to communicate the release of the latest version in a professional, informative and educational way. Campaign Impact 3700% increase in web traffic 43 qualified, high value leads to event $5M+ of potential customer value in sales Linkedin Campaign Stats $1.83 Cost-Per-Click (Linkedin Average is $5.10 for this market) $5.34 Cost per 1000 Impressions (Linkedin Average is $6.60 for this market)
To create a marketing campaign to soft launch the new PSM-Q - ultimately resulting in new markets, leads and engagement.
We designed a targeted marketing campaign and sales funnel using Linkedin Advertising, Email Marketing, Landing pages and Zoom. The first objective was to bolster the brand. We did this by creating a “blue sky” video that we distributed across social media.
Next, we needed to fill a webinar with as many senior managers and decision-makers as we could. We created landing pages, automated email sequences (confirmations and reminders), and designed the presentation deck and the post-event follow-ups and calls to action. The Webinar was a huge success, with over 40 senior attendees from the world’s leading manufacturers (within their industry), including individuals from 3 of the world’s top 10.
Client: Aurelia Group Introduction Aurelia Group develops new to world technology for the pulp and paper manufacturing industries. As a leader in measurement technology, Aurelia Group had developed new and advanced development to its flagship product, the PSM-Q. They needed to communicate the release of the latest version in a professional, informative and educational way. Campaign Impact 3700% increase in web traffic 43 qualified, high value leads to event $5M+ of potential customer value in sales Linkedin Campaign Stats $1.83 Cost-Per-Click (Linkedin Average is $5.10 for this market) $5.34 Cost per 1000 Impressions (Linkedin Average is $6.60 for this market)
To create a marketing campaign to soft launch the new PSM-Q - ultimately resulting in new markets, leads and engagement.
We designed a targeted marketing campaign and sales funnel using Linkedin Advertising, Email Marketing, Landing pages and Zoom. The first objective was to bolster the brand. We did this by creating a “blue sky” video that we distributed across social media.
Next, we needed to fill a webinar with as many senior managers and decision-makers as we could. We created landing pages, automated email sequences (confirmations and reminders), and designed the presentation deck and the post-event follow-ups and calls to action. The Webinar was a huge success, with over 40 senior attendees from the world’s leading manufacturers (within their industry), including individuals from 3 of the world’s top 10.
