Project Manual .
BRANDING + DIGITAL + STRATEGY + DESIGN
PROJECT MANUAL
OVERVIEW
Welcome to your website! We have put together this project for you so you have everything you need in one place. This will serve as your Project Bible to ensure that you can access and make use of your website’s features with ease. You will find guidelines, definitions of terms and walk throughs that will help you gain a deeper understanding of how each aspect of your website works.
Feel free to explore this guide, checking out your website’s features as you go along. If there is still something you need clarifications on or if you need help with a particular aspect, please let us know! We’re always happy to help.
PRIMARY OBJECTIVES
- To help you navigate the backend of your website.
- To serve as a step-by-step guide on how to operate your website.
- To readily provide answers that may arise about your website.
- To allow your team to determine which areas may need further external assistance along the way.
CONTENT
We made a real effort to review your content before it went live. This included proofreading the contents, making sure there were no dummy texts, tested the audio and video files and made sure your images images were optimised. For reference, here is our quick list:
FUNCTIONALITY
We’ve done quality checks on buttons to make sure you can navigate easily. This includes installing your CTA (Call to Action) buttons to properly funnel out website visitors and lead them to actions you’d like them to take within the website.
STYLE GUIDE
Every design aspect of your website consistently follows the details set out in your Branding & Style Guide, so that your website leaves a consistent, strategic message for customers visiting it.
SITEMAPS
Your sitemaps are also double-checked and contain all the necessary and correct data.
PERFORMANCE
We’ve tested your website’s compatibility across devices to ensure its flexibility and performance on mobile and desktop. Apart from this, we also tested your website’s browser compatibility to make sure website visitors using different search engines can find your website easily. A 404 page has also been created, just in case your website visitor mistypes your address (doesn’t happen often, but we just wanted to cover this base), we surely wouldn’t want to lose them.
SEO
Your website comes with a Yoast SEO plugin (or if there are any other SEO plugins, please feel free to interchange it). We’ve created unique titles for your
pages and a meta description that are optimised for keyword usage. Along with this, we’ve created and spot-checked permalinks so that they describe each page’s contents as best as they could, making it easy to remember and more SEO-friendly.
SECURITY
We’ve covered this base by making sure your website has been issued an SSL. We wouldn’t want your website to be labelled as “Not Secure” after all that hard work!
HOSTING AND BACKUP
We made sure you have the right hosting service provided to make sure your website serves its purpose of providing quality service and information to the public. We want only the best for your website, so you can get good traffic and a lot of conversion!
THE IMPORTANT STUFF
Brand and Style Guide
Your brand & style guide is created to serve as a framework for every piece of material that will be created for your brand. It’s made up of various colours, fonts and guidelines that set the tone for your business and always create a consistent and positive user impression.
This Brand & Style Guide is created especially for you and may only be used within your business following its guidelines. We hope that this guide will help the entire team to speak in one voice!
You can find your Brand Kit & Style Guides here:
https://www.dropbox.com/
Website Login Details
Much like when you buy a new car and you’ve been handed your keys for the very first time, we want to make sure that we’ve got your primary login details handed over in detail.
Please find your initial login/access details below:
Initial Username: Ő1Ѵb;m|m-l;ő
Initial PW: 12345678
Please remember to change your username and password details accordingly once you’ve made your initial access to your website’s back end. This is to ensure your website’s safety and security.
Domain & Hosting
What is a Domain Name?
This is the address to your website that people will have to type in order to find your website. They will usually type this in the URL browser bar. To help you picture this better, imagine your domain name as your website’s address and your website is your house. And today, we’re pleased to share with you your domain details below!
Your website’s domain name is: lightbox.com.au
Your Website’s Host
If your domain name is your website address, the website is like a house, then the host is the land where it’s built on. We wanted your website to have a secure host that provides quality user experience to whoever visits your website.
Your website is hosted by a2 hosting
SECURITY
Apart from creating your website and designing it, we wanted to make sure that it is highly secured. After all, there will be plenty of important information that will be gathered in this space. We took safety measures to make sure that your website is secure from spams and hackers, by installing an SSL Certificate.
We also took extra measures by installing a security software called Wordfence. This highly reliable software is made from the ground up to protect WordPress with its endpoint firewall and malware scanner. The beauty of Wordfence is that it runs at the endpoint, your server, giving it an advantage over cloud alternatives.
Wordfence is one of the best security software out there, and it packs a lot of powerful features even on its free version. However, we encourage you to explore its paid version to check out its suite of additional features.
We truly understand that this aspect in your website can get overwhelming. So another option that you might want to consider is to sign up for our regular website maintenance package. If you sign up, you can rest assure that we’ve got you covered in keeping your website’s overall health and security in top shape.
Keep in mind other ways for your website to stay safe by observing these practices below:
• Enable 2-factor authentication when logging in.
• Create user accounts only for trusted individuals (i.e. your company’s team members)
• Use an anti-malware software.
• Make sure your passwords are strong!
• Watch out for fishing emails and scams
• Back your data up regularly
POST HANDOVER
We hope you found this Project Manual helpful. You can now start managing your website with ease and confidence!
Although it is exciting to finally have your website up and running, managing it can admittedly be time consuming. You have to keep in mind that your website built through WordPress needs to be maintained in its optimal state. Plug-ins must be frequently checked and updated too.
If this is something you would like to manage for you, let us know. We have an experienced
digital team that can keep your site secure, updated and optimised all year round. Looking to take things to the next level? We have you covered there too!
Whether it’s a killer marketing campaign, some new packaging or a cusotm App, we have everything you need to shine a light on your brand and business. Here are some of our service offerings:
HOW TO ACCESS LOG-IN PANEL ON WORDPRESS
As your website’s administrator, you have 2 ways to access your WordPress website. Below, we share with you how you can access your website’s backend.
First, you can access your website by going into your web browser, and typing in your website address in the address bar. Once you’ve typed your website’s address, add ‘/login’. This will take you to your website’s log-in page. Please refer to image below:
Another way to access it is by typing ‘/wp-admin’ after your website’s address in the address bar.
Once you are in the log-in page, simply type in your credentials. This will lead you to your backend. See below for login screen.
HOW TO ADD NEW USERS
You can also add other users to your website through WordPress’ built-in user management system by following these steps:
1. Go to the Users » Add New page in your WordPress admin area.
2. Fill out the form to create a new user. Refer to the sample below:
First, enter a username. The new user can either use this or their email address to login
Tip: The WordPress username can’t be changed easily later, but the other details can.
Enter the user’s email address. Kindly check carefully that you are using the correct email address. Users will need this to reset their passwords and receive email notifications later on.
Next, enter the first name, last name, and website URL. These are optional fields, you can leave them blank. Users can edit their own profiles on their own to complete these fields later.
Once the above are done, you will need to choose a password. We recommend you use the “Generate Password” function for this purpose.
Below the password field, notice a checkbox that enables you to send the user an email.
If you tick this, the user will receive an email instructing them how to log in.
This will also contain a link, so they can set a different password if they wish.
The last option on this form is to choose a WordPress user role from the dropdown list
Once you’ve chosen the role you’d like for your new user, just click “Add New User”, and you’re all set!
HOW TO ADD A PRODUCT
We imagined your product catalogue as something that is easily accessible to you, so we’ve built it on WordPress. WordPress has amazing functionalities that makes creating an e-commerce platform easier and more customisable. You can upload your products, monitor shipments, payments and stocks with ease as you explore into this plugin on your backend.
Adding and managing your products on WordPress is similar to when how you add a blog post. To help you get started on managing your sales and products, please follow the steps below:
1. Login to your WordPress account’s back end. On the admin panel, simply click Products – Add Product.
2. Add your Product Name and its description. A short paragraph is ideal, but some key features will do too. On the right side, select the product category/categories you’d like the product to fall under. After this, you can also edit your product’s permalink and slugs just below the paragraph.
3. In the General settings, you can add the regular price and sale price on here. In the tax settings, you can customise your product price to be inclusive or exclusive of tax. Additionally, you can also classify your products under the product data section. There are also options for you to choose between a virtual or downloadable product. See the classifications available below:
4. You can set discount offers on your products by editing the Sale price ($) field. You can set the discount to be available on a limited time period by adjusting the dates on Sale price dates. You can set the tax status and tax fields just below the MSRP Price ($) as well.
5. You can also add Product Tags, Product Image, Product Gallery in the settings below. Adding images to your listing will help customers visualise how your product looks like.
6. Keep in mind that the first three options to Publish your product looks and functions similarly to a WordPress post editor.
Also, keep in mind the Catalogue visibility setting. This will define how your product catalogue will be seen through searches.
There are four options available:
• Catalog/search – If you select this option, your product will be visible everywhere, and that includes category pages, search results and shop page.
• Catalog – Choosing this option will hide your product from search results. It’s only going to be visible only on category pages and shop page.
• Search – The reverse of catalog option, this will enable a product to be visible in search results, but not on category pages or shop page.
• Hidden – Choosing this option means that your product is only visible on the single product page; and not on any other pages.
Choose your preferred option and click the OK button.
Apart from these settings, you can also tick the checkbox to make the product a Featured Product.
7. After you’ve finished with entering the necessary data and making your desired adjustments on the settings, click Publish.
How to Login On Your Wordpress Backend
How to Publish a Blog on Wordpress
How To Upload Products on WooCommerce
How to Add a Variable Product on WooCommerce
OUR CAPABILITIES
We love crafting goal-centric work that appeals to your brand and your
target audience. We do this across multiple platforms and touch points to
drive messaging and move you towards your business objectives.
Strategy
Facilitated Corporate Strategy
Discovery & Research
User Experience
Brand Strategy & Architecture
Positioning
Content Strategy
Marketing Campaigns
Social Media Strategy
Branding
Brand Development & Rebranding
Logo & ID Systems
Brand Style Guides
Messaging
Collateral, Print & Packaging
Iconography
Digital Development
Website Design & Development
UX/UI
Information Architecture
Wireframing
Prototypes
Custom Content Management Systems
Content Production
Copywriting
Storyboarding
Illustration
Explainer Videos
Live-action Production
Post Production & VFX